Apple has aired four new ads yesterday featuring the iPhone 5. The new ads specifically mentions the new features in the iPhone 5 like the 4 inch display, Panorama feature, the new Earpods and reason why its the most apt design. The ad you see on top explains how well the new iPhone 5 fits in the hand and how easy it is to access all the corners of the phone without the need of the other hand. I honestly think this may work for most of them but not all people have the same palm size. So it may vary.
The second ad is a really cute ad. it talks about the Panorama feature on the iPhone 5. Just in case if you’re wondering, iPhone 4S users can also enjoy this feature by updating to iOS 6. The ad shows how easy it is to take a panorama photo using the camera app. Panorama has been available for a couple of years via third party apps. But this is the first time Apple introduced it in to the Camera app on iOS.
The third ad talks about the Physics behind the design. As I told earlier, this ad tries to tell you why the new 4 inch taller screen without being wider makes sense. They also try to tell you how they’ve successfully made it taller without any increase in weight. In short, the ad is all about how awesome the design of the iPhone 5 is.
Apple introduced a new kind of earphones with the iPhone 5. They call it the Earpods. The new ear pods are a result of lot of long research which included hundreds of people. In the ad, Apple designer Jony Ive tells how they came up with this design and how intelligent that the new design is. Hit play and see it for yourself.