We’re always curious to watch the Apple ads. Be it iPod, Mac or iPhone, their ads are always interesting and comes with style. The new iPhone 4S ad featuring Siri has just been released and its beautiful. The ad shows different situations where Siri can be of some help. Watch and let us know what you think in the comments.
The ad is titled “Assistant” and it started airing on US TV on Thursday. Its pretty much classic Apple, no specs, no hardware talk, just people talking to their iPhone 4S. Someone asks for directions, someone wants to know how to tie a bow tie, someone else checks the weather, sets a reminder, an alarm, plays some music or sends a text message. Theres a mom with a flat tire and a kid asking what a weasel looks like!! The funny part is that nobody says the word Siri in the whole ad. Siri speaks only at the very end, when someone is locked out of the house and it comes back with the names and numbers of locksmiths nearby. Then the usual line, “Say hello to the most amazing iPhone yet”.
Those of you who already have the 4S must have tried most of these by now, so do tell us how Siri is doing for you. Apple surely has a few more of these coming, so stay tuned.
Partly reconstructed with AI. This post’s full text was lost when the site went offline. Only its opening paragraph survived in the Internet Archive, and that opening is the original writing. The rest was reconstructed in 2026 by an AI assistant from reports published at the time, and fact-checked against them. Sources used: macrumors.com, 9to5mac.com, osxdaily.com, idownloadblog.com, iphoneincanada.ca.
