Apple has just aired a new iPad ad today. The new ad walks you through different different activities that you can do with the iPad. And of course, Apple is trying to tell you how the new amazing Retina display is going really spice up the experience. Here, watch the ad for more.
The ad is called “Do It All” and its pretty much the same formula as the first new iPad ad “This Good” that Apple started airing back in March. This time we have a voice over going “Send a note. Stay informed. Catch a show. Make your point. Make a memory. Make a masterpiece. Read something. Watch something. And learn something.” and then the line that sums it all up, “Do it all more beautifully, with the Retina display, on iPad”. In between you get to see Mail, Newsstand, a TV show, a photo gallery in iPhoto, a Numbers document, some drawing and the iBooks 2 textbooks, all looking gorgeous on that screen.
If you remember, Apple started airing a similar ad for the new MacBook Pro with Retina display just last week, so clearly Retina is the big thing they want to talk about this summer. Do you like this one better than the first ad ?? Let us know in the comments.
Partly reconstructed with AI. This post’s full text was lost when the site went offline. Only its opening paragraph survived in the Internet Archive, and that opening is the original writing. The rest was reconstructed in 2026 by an AI assistant from reports published at the time, and fact-checked against them. Sources used: 9to5mac.com, macrumors.com, osxdaily.com, gottabemobile.com, osxdaily.com.
